In 2007, the Province of Ontario lured Richard Florida, the architect of the ‘creative class,’ to Toronto. Millions of tax dollars are spent to pay his exorbitant salary, to support his research institute at the University of Toronto, and to sponsor his vision for our local economies. Mr. Florida is unelected.
‘Creative class’ policies are designed to build money-making cities rather than secure livelihoods for real people. These policies celebrate a society based on inequality, in which a select group of glorified professionals is supported by an invisible army of low-wage service workers. Seduced by the promise of prosperity and growth, governments around the world are reorienting their economies along these ‘creative’ class lines without consulting immigrants, women, people of colour, low-wage workers, and others directly affected by their decisions. Divisive ‘creative class’ policies, implemented in the midst of the worst financial crisis since the Great Depression, serve only to increase the vulnerability of the vulnerable and further empower the powerful.
Creative Class Struggle challenges the dominance of these ideas. Our campaign exposes the politics concealed in the glossy myth of the ‘creative class,’ and confronts the people, governments, and institutions that propagate it. To this end, Creative Class Struggle uses Florida and his theories as a vehicle into a broader set of debates about justice, urban governance, and neoliberalism. Creative Class Struggle mobilizes people to reclaim our institutions, our city, and our elected governments.
What We Do
- Serve as a clearinghouse for news and information about ‘creative city’ strategies and policies, with an emphasis on our home city, Toronto
- Create publicity and materials to spread our message
- Engage the media and the public on these issues by presenting an alternative voice and providing space for debate